Summit
Sound china shoes
Online
brand is difficult to profit
Joeone
chairman Lin intelligent:
2013
joeone online sales china shoes accounted for 8% of the Group total sales, an increase of
36% over the Jinjiang Footwear (Int’l) Exposition, China next hope online sales to reach 50%. Joeone now operates two
brands online: Joeone and a new Internet brand. But Internet brands have not
yet profitable, the joeone this traditional brand online is profitable, but
profit is not the platform to bring, but the accumulation of joeone previous
brand.
This
year the company set up electricity supplier group, specializing in the future,
how to use electricity provider model. Joeone now has more than 3,000 stores,
but the future is to reduce the store, take advantage of the mobile Internet
layout O2O. In the second half, joeone will be pushing the new line of products
china shoes under the brand name of a line of integrated, has been initially identified six
cities in the country selected to all integrate online and offline channels,
including distributors and directly managed stores resources.