Chinese shoes electricity supplier summit in Springs （4）

Summit Sound china shoes

Online brand is difficult to profit

Joeone chairman Lin intelligent:

2013 joeone online sales china shoes accounted for 8% of the Group total sales, an increase of 36% over the Jinjiang Footwear (Int’l) Exposition, China next hope online sales to reach 50%. Joeone now operates two brands online: Joeone and a new Internet brand. But Internet brands have not yet profitable, the joeone this traditional brand online is profitable, but profit is not the platform to bring, but the accumulation of joeone previous brand.

This year the company set up electricity supplier group, specializing in the future, how to use electricity provider model. Joeone now has more than 3,000 stores, but the future is to reduce the store, take advantage of the mobile Internet layout O2O. In the second half, joeone will be pushing the new line of products china shoes under the brand name of a line of integrated, has been initially identified six cities in the country selected to all integrate online and offline channels, including distributors and directly managed stores resources.