Xtep was founded in 2001, is a major fashion sporting goods business. Xtep using differentiated marketing strategy, the first sports idol artist endorsements and achieved unprecedented success. Currently, the company has 5,800 employees, retail outlets throughout the country. Listed in Hong Kong in 2008, entered a new stage of development.
He is the avant-garde fashion and sports, fashion, individuality, freedom. Xtep unique set of characteristics and culture for their own brands. Fashion, avant-garde, freedom and rebellion interpretation of the "Xtep" brand culture, high-grade, high-pursuit and strong innovation ability and vitality given the "Xtep" brand core values, in 2011 sponsored by the La Liga Villarreal, China the first La Liga sponsoring brand.China Sport shoes.the Journalists are shoes for the new product.Sport shoes sales,the sports shoes is my exposition show shoes.Xtep unique set of characteristics and culture for their own brands.
Fashion, avant-garde, freedom and rebellion interpretation of the "Xtep" brand culture, high-grade, high-pursuit and strong innovation ability and vitality given the "Xtep" brand core values, in a powerful and unique brand culture support, "Global Fashion sports brand "as its mission the development goals of special steps, is the first sports brand to enable entertainment celebrity endorsements and entertainment with brand marketing of the product. Xtep brand inception invited the Hong Kong artist Nicholas King level endorsement. 2005 brand ambassador joined twins young sun combinations. 08 Olympic Games approaching, special steps to increase family spokesperson Pan and Jolin two Chinese music star. In 2011, the team has added the spokesman Han fashion star. At the same time invite celebrity endorsements, special steps while Madden continuous music awards ceremony sponsored by the Southeast. A series of actions grouped into Xtep brand's unique entertainment marketing strategy.
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